慧学（81）：精读期刊论文摘要

发布时间：2026年01月29日作者:aiycxz.cn

分享兴趣，传播快乐，

增长见闻，留下美好！

亲爱的您，这里是LearningYard学苑。

今天小编为大家带来

“慧学（81）：精读期刊论文《碳交易机制下基于互惠的供应链广告合作与减排成本分担契约》摘要”。

欢迎您的访问！

Share interest, spread happiness,

increase knowledge, and leave beautiful.

Dear, this is the LearningYard Academy!

Today, the editor brings the

“Hui Xue (81): Intensive reading of the journal article ‘Co-op advertising and carbon emission reduction cost-sharing contracts in coordinating supply chains with reciprocal behavior under cap-and-trade regulation’ abstract”.

Welcome to visit!

本期推文小编将从思维导图、精读内容、知识补充三个方面为大家介绍期刊论文《碳交易机制下基于互惠的供应链广告合作与减排成本分担契约》的摘要。

In this issue, the editor will introduce the abstract of the journal article “Co-op advertising and carbon emission reduction cost-sharing contracts in coordinating supply chains with reciprocal behavior under cap-and-trade regulation” from three aspects: mind mapping, intensive reading content, and knowledge supplement.

一、思维导图（Mind mapping）

二、精读内容（Intensive reading content）

1、互惠偏好与供应链协调（Reciprocity preference and supply chain coordination）

研究发现，在合理的互惠系数范围内，制造商和零售商之间可以通过广告合作与减排成本分担组合契约实现完美协调。当制造商具有高度的利他偏好时，仅通过广告合作契约即可完美协调；而在制造商偏好较低的情况下，广告合作契约仅能部分缓解双重边际效应，未能完全实现协调。

Research has found that, within a reasonable reciprocity coefficient range, manufacturers and retailers can achieve perfect coordination through a combination of advertising cooperation and emissions reduction cost-sharing contracts. When manufacturers have a high altruistic preference, perfect coordination can be achieved solely through advertising cooperation contracts; however, when manufacturers have a lower altruistic preference, advertising cooperation contracts can only partially mitigate the double marginalization effect and fail to achieve complete coordination.

2、合作模式对利润和碳排放的影响（Impact of cooperation models on profits and carbon emissions）

双向合作模式下，低碳供应链可以获得最高的利润，但也会产生最多的碳排放。且供应链整体利润与碳排放总量不受互惠系数的影响。在单一广告合作模式下，随着互惠系数的增加，供应链的利润和碳排放均会增加。而在无合作情形下，随着互惠系数增大，供应链的利润增加，碳排放减少。

Under a two-way cooperation model, the low-carbon supply chain can achieve the highest profits, but it also generates the most carbon emissions. Furthermore, the overall profit and total carbon emissions of the supply chain are unaffected by the reciprocity coefficient. In a single-advertising cooperation model, both supply chain profits and carbon emissions increase with the increase of the reciprocity coefficient. However, in the absence of cooperation, as the reciprocity coefficient increases, supply chain profits increase while carbon emissions decrease.

3、消费者偏好和广告对碳排放的影响（The impact of consumer preferences and advertising on carbon emissions）

无论采用何种合作模式，碳排放总量都随着消费者低碳偏好和广告影响系数的增加而先增后减。当消费者的低碳偏好较低或广告影响较小时，双向合作模式下的碳排放最多。随着消费者低碳偏好或广告影响系数的增加，碳排放总量会先增加，达到峰值后急剧下降。

Regardless of the cooperation model adopted, total carbon emissions initially increase and then decrease as consumer low-carbon preferences and advertising influence increase. Carbon emissions are highest under the two-way cooperation model when consumer low-carbon preferences are low or advertising influence is minimal. As consumer low-carbon preferences or advertising influence increase, total carbon emissions initially increase, reach a peak, and then decline sharply.

三、知识补充（Knowledge supplementation）

1、互惠偏好（Reciprocity preference）

互惠偏好是指个体在做决策时，会考虑对方的利益，并在合作关系中倾向于表现出对他人行为的回应，通常表现为合作性行为的倾向。互惠偏好在供应链中的作用非常重要，尤其是在面对环境保护和减少碳排放等全球性问题时，企业更倾向于采取协调行动，以实现共同的经济与环境目标。

Reciprocity preference refers to the tendency of individuals to consider the interests of others when making decisions and to respond responsively to the actions of others in cooperative relationships, typically manifesting as a tendency towards cooperative behavior. Reciprocity preference plays a crucial role in supply chains, especially when facing global issues such as environmental protection and carbon emission reduction, where companies are more inclined to coordinate actions to achieve shared economic and environmental goals.

2、碳足迹（Carbon footprint）

碳足迹是衡量个体、组织、产品或国家在特定时间内直接或间接产生的二氧化碳排放量的指标。它指的是温室气体排放与其移除（即负碳排放）的总和。根据国际标准ISO 14068和中国国家标准GB/T 24067-2024，碳足迹也可以用于定义碳中和。碳足迹的计算方法涵盖了产品或服务从生产、运输、使用到废弃处理全过程中的温室气体排放。这种全生命周期的评估方式能够帮助我们更加准确地了解和衡量人类活动对环境的整体影响。

A carbon footprint is an indicator that measures the amount of carbon dioxide emissions directly or indirectly generated by an individual, organization, product, or country within a specific timeframe. It refers to the sum of greenhouse gas emissions and their removal (i.e., negative carbon emissions). According to international standard ISO 14068 and Chinese national standard GB/T 24067-2024, carbon footprint can also be used to define carbon neutrality. The calculation method for a carbon footprint covers greenhouse gas emissions throughout the entire lifecycle of a product or service, from production, transportation, and use to disposal. This life-cycle assessment approach helps us more accurately understand and measure the overall environmental impact of human activities.

今天的分享就到这里了，

如果您对文章有独特的想法，

欢迎给我们留言，

让我们相约明天。

祝您今天过得开心快乐！

Thats all for todays sharing.

If you have a unique idea about the article,

please leave us a message,

and let us meet tomorrow.

I wish you a nice day!

翻译：Google翻译

参考资料：百度、Chatgpt

参考文献：石平, 韩坤, 后锐. 碳交易机制下基于互惠的供应链广告合作与减排成本分担契约 [J]. 管理科学学报, 2024, 27(12): 57-81.

本文由LearningYard学苑整理发出，如有侵权请在后台留言！

文案|chen

排版|chen

审核|hzy

慧学（81）：精读期刊论文摘要

相关文章